About That #BeardBeGone…

On August 24, 2014, Richard Armitage announced on Twitter his infamous #BeardBeGone competition. His words, copied and pasted:

So let’s talk Beards…….wait for it…. // On Weds I have a photo shoot for but I have this Proctarian1692SalemiteFacialThatch … //I need help to disguise or perhaps enhance the homegrown chin-rug #chinrugdesignideas // He is my idea…too@ladygaga ? // Please send me ideas….I promise the winning idea will be used at the shoot!!!! // On your marks // Get set // GO!!!!!!! // Ps. Shoot is as myself not Thorin // I need pics… // No shaving allowed, still got 3 weeks of the crucible@oldvictheatre left

He followed these tweets with a series of retweets, featuring a Lettuce Beard, a Hannibal Lecter Face Mask, a Beer Can Beard, a Holiday Tinsel Light Beard, a Knitted-Yarn Beard, a Cheapo-Plastic-Bag-Over-the-Head Disguise, a Ramen Noodle Beard, and an Upswept Beard and Sunglasses disguise.

beard10I don’t know about you, but somehow, I got it into my head that he was going to go balls-to-the-wall, over-the-top corny with this theme. I mean, I knew that there would be nice, tasteful photos from Sarah Dunn for The Hobbit promo, but I really did suppose that at the end, they’d pull out the glitter, work in some dreadlocks, paste on snowflakes, or some such for the Twitter competition.

A few days later, he mysteriously tweeted:

Sarah Dunn has the beard pic….

… And I feverishly imagined all manner of weirdly dork-tastic images that might be forthcoming. I honestly can’t say why I thought Richard Armitage would be so silly as all that. Oh, wait. Yes, I can. I really did think something extraordinarily ridiculous was in the works.


#BeardBeGone Results. Photos by Sarah Dunn. Source: Richard Armitage on Twitter.

Then, in a series of reveals… we were treated to these!

They’re charming.
Two feature lovely Richard Armitage Hand Porn.
They have him dressed to the nines in very sexy attire.
They conceal the beard.
They show elf ears.
They show intense eyes.
One appears to be in motion.
One has a definite amused glint in his eyes.

They are all, in my opinion, quite tastefully done, as would be expected from Sarah Dunn.

But they are only on the edge of corny, and therefore, not what I was expecting! Were these ideas suggested on Twitter, or did he and/or Sarah Dunn come up with the “winning ideas” themselves? Light occupations, my Richard Armitage musings.

By the way, I’m not complaining. I’m pretty sure I didn’t actually want to see RA with a Noodle Bowl Beard. =)




  1. richardtreehouse · November 25, 2014

    I think we were mislead.


    • jholland · December 2, 2014

      Yeah, me too! I feel like a sucker. lol


  2. guylty · November 25, 2014

    Right on, J! I only say one word: Vanity *ggg*


    • jholland · December 2, 2014

      Ahhh. Vanity. Presumably, bacon trumps vanity, in this scenario.


  3. KellyDS · November 25, 2014

    while I never believed that Richard would go all out and submit himself to the majority of the suggestions, I do think he had the intention of using an actual fan submission. I think that the majority of the submissions ended up being crazy-over-the-top with little to no realistic ones, so in the end Sarah chose her own poses. (but that’s what you’re going to get when you tweet a bacon beard as an example 😉 ) my fav fan suggestion was actually one of the simple ones: holding a piece of paper over the lower half of his face 🙂


    • jholland · December 2, 2014

      Snickering. I have to wonder if Sarah was enthused about this contest. What was their conversation? Did he pick a goofy winner, and she said “No can do. My reputation, you understand.” Lol.


  4. Perry · November 25, 2014

    What you said, JHolland. I don’t know why Sarah Dunn did not compose just one shot using a fan idea and prop, and then publish it with the name of the winner – just for the purpose of the “challenge.” The use of fans, or turtlenecks, or some object blocking the lower part of the face ( a cat, and stein of beer) would not have been so over the top, but still would have fulfilled the challenge.


    • jholland · December 2, 2014

      I agree. I did like the photos, but I felt we were left hanging. I understood there would be a winner, not a winning photo, and was expecting that the winner would be announced. =)


  5. Servetus · November 27, 2014

    I wanted to see the noodle bowl beard. Sigh. Disappointed YET AGAIN. 🙂


  6. Servetus · December 2, 2014



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